ATAMA

Never Unseen

DISCIPLINES

Atama is a company at the forefront of bicycle helmet innovation, specializing in high visibility technology. Based in a cutting-edge design hub, this company is dedicated to enhancing cyclist safety through advanced, visually striking helmet designs. Atama’s products are engineered to increase rider visibility on the road, significantly reducing the risk of accidents and enhancing overall cycling safety. Their helmets are equipped with state-of-the-art reflective materials and integrated lighting systems, ensuring that cyclists are seen in all conditions, day or night.

I envisioned this project as an opportunity to imagine what high visibility could mean for a bicycle helmet and developed Atama's visual identity as well as created a dynamic advertising campaign. The result is a bold and cohesive visual system that highlights the fictional company commitment to safety and innovation. My approach was to develop a brand identity that not only stands out visually but also conveys the technological sophistication and reliability of Atama’s products.

This project involved creating a whole new visual identity that extends across all brand touchpoints, including packaging, digital media, and print advertisements, ensuring a consistent and impactful brand presence. The advertising campaign focuses on the theme "Never Unseen" showcasing the cutting edge technology of Atama helmets. Through CGI and meticulously crafted visuals, I illustrate the superior visibility provided by Atama helmets, reinforcing the brand’s promise to protect cyclists.

This project demonstrates my ability to create a compelling and functional brand identity for a tech-driven safety product, emphasizing both aesthetics and practical benefits.